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Palm Beach Welcomes Theory

This is a rendering of the new Theory store in Palm Beach, the address is below

You do not have to be a fashionista to understand the impact Theory has had on men and women worldwide, so the good news is that people of style in Palm Beach County will not have to drive to Miami to shop for the Theory brand. This is an exciting fashion and lifestyle moment! Tim Byrd “The Byrdman”  Publisher

Theory announces the opening of its first retail store in Palm Beach, Florida at the Royal Poinciana Plaza on 1/18/18. This is Theory’s second retail location in South Florida, the first being in Miami’s Design District.  

Spanning 1300 square feet, Theory Palm Beach utilizes a series of arches and natural materials to reflect the region’s rich colonial architectural heritage through a definitively modern lens.

The store will house men’s, women’s and accessories collections.


The Royal Poinciana Plaza

340 Royal Poinciana Way

Palm Beach, FL 33480

About Theory

Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. A leader in Fast Retailing Group’s dossier, Theory balances luxury with accessibility in collections known for precisely tailored silhouettes and exceptional fabrics.


Tim Byrd

Tim Byrd “The Byrdman” is the Publisher and Host of Palm Beach Live Work Play. He is also the President and CEO of a commercial voice over company. His extremely successful and diverse career has reached into all aspects of the communications and entertainment industries across the United States and Europe. Tim can be reached at

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