You do not have to be a fashionista to understand the impact Theory has had on men and women worldwide, so the good news is that people of style in Palm Beach County will not have to drive to Miami to shop for the Theory brand. This is an exciting fashion and lifestyle moment! Tim Byrd “The Byrdman” Publisher PalmBeachlwp.com
Theory announces the opening of its first retail store in Palm Beach, Florida at the Royal Poinciana Plaza on 1/18/18. This is Theory’s second retail location in South Florida, the first being in Miami’s Design District.
Spanning 1300 square feet, Theory Palm Beach utilizes a series of arches and natural materials to reflect the region’s rich colonial architectural heritage through a definitively modern lens.
The store will house men’s, women’s and accessories collections.
The Royal Poinciana Plaza
340 Royal Poinciana Way
Palm Beach, FL 33480
Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. A leader in Fast Retailing Group’s dossier, Theory balances luxury with accessibility in collections known for precisely tailored silhouettes and exceptional fabrics.